Google Ads Blog
Using Negative Keywords to Improve Ad Performance in Google Ads
By Daniel Khiyayev | August 31, 2025Negative keywords are a powerful tool in Google Ads that can significantly enhance your ad performance. By effectively utilizing them, you can prevent wasted clicks, boost your click-through rate (CTR),…
How to Select the Right Keywords in Google Ads
By Daniel Khiyayev | August 29, 2025Choosing the right keywords is the cornerstone of a successful Google Ads campaign in 2025. As search engines and advertising platforms have evolved, understanding context and intent is crucial. The…