emotional triggers

A/B testing ad copy for Google Ads is akin to wielding a digital marketing superpower: it transforms assumptions into data, opinions into evidence, and enhances ad performance in quantifiable increments. This guide explores what to test, how to test it, real-world examples, and advanced strategies that keep campaigns ahead of the curve. Why A/B Testing […]

Advertising that connects emotionally doesn’t just get noticed — it gets remembered, shared, and acted upon. This article explores how emotional triggers can enhance Google Ads, why they work, and how to apply these insights in ad copy while maintaining authenticity and ethics. Practical tips, examples, and references to recent research help translate theory into […]