Google Ads Blog

  • A/B testing

    A/B Testing Ad Copy for Google Ads

    By Daniel Khiyayev   |     September 14, 2025
    A/B testing ad copy for Google Ads is akin to wielding a digital marketing superpower: it transforms assumptions into data, opinions into evidence, and enhances ad performance in quantifiable increments.…
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  • emotional triggers in ad copy

    Using Emotional Triggers in Ad Copy for Google Ads

    By Daniel Khiyayev   |     September 12, 2025
    Advertising that connects emotionally doesn't just get noticed — it gets remembered, shared, and acted upon. This article explores how emotional triggers can enhance Google Ads, why they work, and…
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