Google Ads Bidding Strategies: CPC, CPM, CPA, and ROAS
By Daniel Khiyayev | | Blog, Google Ads
Choosing the right bidding strategy in Google Ads can significantly impact the success of an online campaign. As we navigate 2025, with more automation, rising costs, and advanced algorithms, advertisers must understand when to utilize Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). This […]