Google Ads Blog
Google Ads Budget Allocation: How to Distribute Your Ad Spend
By Daniel Khiyayev | September 28, 2025Allocating ad spend in 2025 requires a blend of strategic foresight, data-driven approaches, and a readiness to explore new formats. This guide provides a practical framework for distributing marketing budgets…
Setting a Budget for Google Ads
By Daniel Khiyayev | September 18, 2025Creating a practical, effective Google Ads budget in 2025 isn’t about picking a number out of a hat. With CPCs rising and conversion dynamics shifting, smarter budgeting means aligning goals,…