Using Negative Keywords to Improve Ad Performance in Google Ads
By Daniel Khiyayev | | Blog, Google Ads
Negative keywords are a powerful tool in Google Ads that can significantly enhance your ad performance. By effectively utilizing them, you can prevent wasted clicks, boost your click-through rate (CTR), enhance your return on ad spend (ROAS), and provide cleaner data for machine learning models to optimize faster. This article delves into the functionality of […]