Google Ads Blog

  • emotional triggers in ad copy

    Using Emotional Triggers in Ad Copy for Google Ads

    By Daniel Khiyayev   |     September 12, 2025
    Advertising that connects emotionally doesn't just get noticed — it gets remembered, shared, and acted upon. This article explores how emotional triggers can enhance Google Ads, why they work, and…
  • ad copy for google ads

    Writing Compelling Ad Copy for Google Ads

    By Daniel Khiyayev   |     September 6, 2025
    Great ad copy grabs attention, communicates value in seconds, and nudges a reader to take action. In a world where users scroll fast and attention is scarce, the right combination…