What you’ll learn:
How Google Ads fits into your overall marketing strategy. Learn how to align PPC with brand positioning, sales funnels, and customer journey stages.
6 Resources:
- Multi-Channel Lead Generation
- Paid vs. Organic Strategy
- Understanding Funnel Stages (TOFU/MOFU/BOFU)
- Marketing Message-Market Fit
- Retargeting Strategy for B2B and B2C
- Cross-Platform Attribution