Highest ROI Case Study

Engineer Google Ads ROI, not just clicks.

The exact system behind 59,000 leads on a single account. Built from 16+ years managing Google Ads accounts for b2b and b2c service providers.
This playbook also contains:
  • Scaling for revenue earned instead of vanity metrics
  • The account structures behind 1,100 conversions in 26 days
  • How to validate a funnel without blowing through $10,000s
  • The tracking mistake that wasted 8,228 conversions and six figures in sales
25 pages. No fluff. Instant download.
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WHAT IS INSIDE

A full system, in 7 parts

This is not theory. Every chapter is built from a real campaign, with the real numbers.
PART 1

The ROI Mindset and the 4 Major Principles

Profit tracking over cost per lead, granularity, a healthy conversion rate, and compelling offers. The backbone of a 59,000 lead account.
PART 2

The Secret Sauce Formula

High-converting keywords, ads, landing pages, and offers. Why every single ingredient has to be high-converting, or the whole thing leaks.
PART 3

Funnel Validation

Why winning funnels usually take 5 to 10 tests, and the step-and-plateau way to scale without breaking your team.
PART 4

Account Structures and Traffic

MKAGs, SKAGs, call-only campaigns, and the unorthodox 2-keyword play that drives thousands of clicks.
PART 5

Optimize for Conversions

Copywriters and CRO designers, statistical significance, clean conversion tracking, and local targeting fixes.
PART 6

Refine, Scale, and Throughput Systems

The growth loop behind 10,775 conversions in 9 months, and the four business bottlenecks Google Ads cannot fix alone.
WHO WROTE THIS

Daniel Khiyayev, founder of PPC Dan

I have run Google Ads for over a decade and audited close to 100 accounts. I grow real businesses with Google Ads, including my own. I only take accounts I am confident I can grow, and I optimize for one thing: profit in your bank account.
"Google Ads is not the answer. It is just one piece of the puzzle. The businesses that win treat the whole thing as one system."