FREE GOOGLE ADS PLAYBOOK

Engineer Google Ads ROI, not just clicks.

The exact system behind 59,000 leads on a single account, and clients like Jet Pet Resort and Houwzer. Built from over a decade of managing 500+ Google Ads accounts.
  • The 4 principles that put profit ahead of vanity metrics
  • The account structures behind 1,100 conversions in 26 days
  • How to validate a funnel before you waste a dollar scaling it
  • The tracking mistake that wasted 8,228 conversions and six figures

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59,000
Leads on one account
500+
Accounts managed
10+ yrs
Running Google Ads
$350K
LTV added for one client
WHAT IS INSIDE

A full system, in 7 parts

This is not theory. Every chapter is built from a real campaign, with the real numbers.
PART 1

The ROI Mindset and the 4 Major Principles

Profit tracking over cost per lead, granularity, a healthy conversion rate, and compelling offers. The backbone of a 59,000 lead account.
PART 2

The Secret Sauce Formula

High-converting keywords, ads, landing pages, and offers. Why every single ingredient has to be high-converting, or the whole thing leaks.
PART 3

Funnel Validation

Why winning funnels usually take 5 to 10 tests, and the step-and-plateau way to scale without breaking your team.
PART 4

Account Structures and Traffic

MKAGs, SKAGs, call-only campaigns, and the unorthodox 2-keyword play that drives thousands of clicks.
PART 5

Optimize for Conversions

Copywriters and CRO designers, statistical significance, clean conversion tracking, and local targeting fixes.
PART 6

Refine, Scale, and Throughput Systems

The growth loop behind 10,775 conversions in 9 months, and the four business bottlenecks Google Ads cannot fix alone.
PROOF IT WORKS

Real clients. Real numbers.

The strategies in this playbook are the same ones used to produce these results.
"Daniel tripled our lead flow and added an LTV revenue of $350,000 within 15 months."
James Woller
Co-Owner, Jet Pet Resort
"Dan generated over 10,000 conversions for us and hundreds of thousands in sales in under a year. He is a game changer."
Renee Cantera
Eikon Digital
"We worked together close to a year and had a lifetime ROI of 185 percent."
Tyler Walton
Director of Growth Marketing, Houwzer
"I never expected such a high return on investment so quickly. $3,000 in spend produced 86 leads and 30 customers."
Kristen Esper
CMO, Thrivister
"We added 100 new recurring clients within 8 months. This system works."
Adam Ziegelman
Owner, Maid Brigade of San Diego
"He got us back to 50 to 60 conversions a month with the highest lead quality we have ever had. A strategic thought partner."
Ben
We Hero
WHO WROTE THIS

Daniel Khiyayev, founder of PPC Dan

I have run Google Ads for over a decade and audited close to 100 accounts. I grow real businesses with Google Ads, including my own. I only take accounts I am confident I can grow, and I optimize for one thing: profit in your bank account.
"Google Ads is not the answer. It is just one piece of the puzzle. The businesses that win treat the whole thing as one system."

Build the highest ROI campaign of your life.

Grab the free 25-page playbook and start engineering profit instead of clicks.

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