Google Ads Blog
Long-Tail Keywords in Google Ads: What They Are and Why They Matter
By Daniel Khiyayev | September 2, 2025Long-tail keywords are the specific, multi-word phrases people type or say when they want something particular. Instead of a short, broad search like "hiking boots," a long-tail query might be…
Using Negative Keywords to Improve Ad Performance in Google Ads
By Daniel Khiyayev | August 31, 2025Negative keywords are a powerful tool in Google Ads that can significantly enhance your ad performance. By effectively utilizing them, you can prevent wasted clicks, boost your click-through rate (CTR),…
How to Select the Right Keywords in Google Ads
By Daniel Khiyayev | August 29, 2025Choosing the right keywords is the cornerstone of a successful Google Ads campaign in 2025. As search engines and advertising platforms have evolved, understanding context and intent is crucial. The…
Tools for Keyword Research in Google Ads
By Daniel Khiyayev | August 27, 2025Keyword research is the cornerstone of any effective SEO or Google Ads strategy. Selecting the right keywords ensures that your ads reach the intended audience, guide ad group creation, and…
Google Ads Performance Max Campaigns: Maximizing Performance Across Channels
By Daniel Khiyayev | August 23, 2025In the dynamic realm of digital advertising, staying competitive requires leveraging tools that combine power with precision. Google Ads' Performance Max campaigns have revolutionized the way advertisers connect with audiences…