Google Ads Blog

  • manual vs automated bidding

    Manual vs. Automated Bidding for Google Ads

    By Daniel Khiyayev   |     September 22, 2025
    Deciding between manual and automated bidding strategies in Google Ads is no longer a straightforward choice. With advancements in AI, evolving platform features, and diverse business objectives, the optimal strategy…
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  • google ads auction

    Understanding Google Ads Auction

    By Daniel Khiyayev   |     September 20, 2025
    The Google Ads auction is the beating heart of paid search. For advertisers, understanding how it works — and how it’s changing — is the difference between wasted budget and…
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  • setting a budget for google ads

    Setting a Budget for Google Ads

    By Daniel Khiyayev   |     September 18, 2025
    Creating a practical, effective Google Ads budget in 2025 isn’t about picking a number out of a hat. With CPCs rising and conversion dynamics shifting, smarter budgeting means aligning goals,…
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  • ad extensions

    Ad Extensions: Types and Benefits for Google Ads

    By Daniel Khiyayev   |     September 16, 2025
    Ad extensions are the dynamic enhancements that transform a basic Google Ads search ad into a more engaging and informative experience for potential customers. They provide searchers with additional reasons…
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  • A/B testing

    A/B Testing Ad Copy for Google Ads

    By Daniel Khiyayev   |     September 14, 2025
    A/B testing ad copy for Google Ads is akin to wielding a digital marketing superpower: it transforms assumptions into data, opinions into evidence, and enhances ad performance in quantifiable increments.…
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