1. Sales Focused
Successful businesses focus on providing value, acquiring new clients, and closing bigger deals. This is what moves and keeps businesses alive. Every decision is based on those 3 factors. Don’t waste time on vanity metrics.
2. Funnel Validation
Throwing 100s of keywords into the engine might have worked in 2005. However, with so many options and possibilities for our customers it’s important to deliver solutions. Every business that proves their concept thrives for years to come and has an easier time scaling up.
3. “Relationship” Marketing
The internet gave us access to all the information the world has to offer. There is nothing that can’t be found or will eventually end up online. Do you really think your audience is looking for more info? Connecting with them is the key and finding the perfect moment is where Google Ads comes in. Everyone comes to Google to find something.
4. Profit Tracking
All leads are not created equal. We have to stop randomly pausing and scaling campaigns just because things look good on the surface. We’ll go over the opportunities profit tracking will have for your business.
5. Marketing & Sales Is A Journey And Everyone Wants To Reach
No one sets out on a journey to fail. Understanding that the marketing and sales
process is in fact a journey and doesn’t end at the click is crucial for longevity in business. We’ll introduce strategies and tactics that will fuse your services throughout the customer’s journey.
6. Aggressive Testing
The magic formula for building high producing campaigns is simply testing. The
more you do it the better off you’ll be. The only reason any campaign has failed is they did not test enough and they did not test properly. There is a science to testing and you want to do it in a way where you can leverage every dollar.
7. Granular Campaigns
Granular campaign structures provide clear answers. When you have clear answers
you can make better decisions. Good decisions put you way ahead of the game.
You’ll get granular campaigns so that you can control the algorithm rather than
to be at it’s mercy.
8. Delicious Bait
Your business will always be stuck in limbo unless you start waking up to an inbox
full of leads every single morning. The good news is Search Engines are a reliable source of traffic. You just need to throw in a delicious piece of bait. We’ll put together an offer that’ll attract your ideal customer.
9. Throughput Systems
Lead Generation is only part one of a profitable campaign. We’ll implement a
routine for turning these leads into appointments and sales. We’re not going to smother them, but we must take the kind of action that will keep moving your customers down the buying process. If you know how to set appointments and close deals then MAZAL TOV you’re one step ahead of the game.
10. Interaction Based Tracking
I am not a fan of vanity metrics, but they do leave clues. We’ll implement advanced
tracking methods to document how your visitors are interacting with your funnel using Google Tag Manager and Google Analytics. These extra details will help you reach your destination faster.